When it comes to eSports, I can't believe that we're here. But yes, there is a huge eSports revolution going on, and we're not even scraping the surface of where the sport is growing. Big brands such as Coca-Cola, Monster Beverage, Intel, Taco Bell, and many others are dipping … [Read more...]
Drone Drop with Under Armour & Curry 4 ‘More Dubs’
Very sneaky play by Under Armour this past weekend with the Curry4 release this past week... The consumer release was celebrated in the Bay Area fans to engage in a scavenger hunt on Saturday to find locations where autographed pairs of Under Armour and Stephen Curry's latest … [Read more...]
NBA2K Jersey Release
Jumping the starting gun on sneaker and fashion releases is nothing new... However, what is new is that the NBA2K jersey release allows for franchises to take a different look and feel to the organization through their eSports teams. The classic looks are very tight, but kudos … [Read more...]
Major League Lacrosse to Dallas
Yes, they're rocking lacrosse in Dallas... I've been working with Major League Lacrosse (MLL) to drive sponsorship and event marketing revenue. I can not say lightly about how much lacrosse has boomed in the U.S. over the past two decades, and we now have Major League Lacrosse … [Read more...]
‘Dr. Z Week’
Here's a deep appreciation for one of the all-time great sportswriting scribes, Paul 'Dr. Z' Zimmerman. SI/MMQB 'Monday Morning Quarterback' compiled greatest hits, several features, and memories from Peter King and the SI staff for an incredible review of a sportswriting … [Read more...]
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