The IronDog Chronicles

Seems like a new athlete is launched as a brand every three years…
Well, the brand called of Dwayne Wade seems to be sticking upon the minds of consumers. Check out this article from BusinessWeek.
A lot of marketers don’t believe that a superstar from a team sport can become a great brand marketer. However, […]

[Read more →]

After reading Harvey Araton’s article on the demise of the Celtics over the past two decades, I have to admit…
The Celtics deserve it…Their troubles stemming from the deaths of Len Bias and Reggie Lewis and the lotto miss on Tim Duncan may not be their fault, but the organization’s performance over the past decade has […]

[Read more →]

The only thing that I can say about last night’s Super Bowl Sunday game is…
The Bears are better than that.
And no…That’s not a bitter reply to the great play of the Indianapolis Colts and their ability to maintain long drives. I firmly believe if not for a couple of bad choices by Rex Grossman […]

[Read more →]

How ready am I for today’s Super Bowl, you ask?…
Ready enough that I’m banging shopping carts at Weaver Street Market today during my weekly supply run.
Go Bears! And without further adieu, here’s a tribute from Al Hoffman’s lyrics from 1941…Bear Down!
Bear Down, Chicago Bears.Make every play clear the way to victory!Bear Down, Chicago Bears.Put […]

[Read more →]