A while back, I posted on my Top 20 Nike commercials of all-time, and I had to post on the new Nike Football commercial today…
This post resulted after I caught this post on AdRants, which by the way, is one helluva blog for ad insights and job leads. AdRants bagged on the new Nike commercial, which is directed by famed director, Michael Mann, who creates work that is nothing short than masterful.
The suggestion from AdRants was to turn down the sound, and then evaluate the work.
Well, I turned down the sound, and I’m still moved by Shawne Merriman running into the backfield and creaming the QB. When the ball switches over to Stephen Jackson, watch him run through the Falcons and into Lambeau Field…That blizzard sequence is incredible.
I like the reality commercials better with cool downtempo beats. Again, Nike creates the myth and breathes life into the myth. I give the Michael Mann/Nike team mad credit for building authenticity and maintaining the feel of the game.My two cents is that this commercial is as strong as the MJ/Nike “Frozen Moment” commercial when he worked out on Corey Blount and the Lakers…Still is and always will be a classic for me.
Check it out below…Always exhilarating.
My dime ruling on the Nike commercial. Great video…Great shots…Great commercial.
Yet, I still wish the Bears could have received their payback from the print ads with LaDainian Tomilnson running over them…C’mon now, LT only grabbed 25 yards…You know you can’t stop the bum rush of the Monsters of the Midway. Don’t try to trick the people.
On the 1-2,