The IronDog Chronicles

I had a tough changeover with my television dramas at the end of this summer…

I was hooked on “The Sopranos” for years. Then, HBO yanked “John from Cincinnati” after hooking us on a good story line and after I grew attached to the Yost family.

Well, I’ve switched over to AMC’s “Mad Men”, and I’m hooked.

I’m glad to see from AdAge article from Claude Brossner-Akner that the producers are looking at removing the commercials from the show. Although the knee-jerk reaction is that there will be a significant loss of ad revenue with the commercial pulls, my thought is ‘Why the hell not?’

As a “Mad Men” fan, I have to admit that I haven’t seen one show during the weekly debut time, and I’ve caught each show through my DVR. From the article, Neilson’s Media Research says that “somewhere between 20 and 30%” of the viewers of the show watch the show through their DVR.

With almost a third of the “Mad Men” audience holding a household income over $100,000, wouldn’t cool product placement of throwback products create innovative advertising strategies for the show? Probably so…Hell, I thought the segment that involved the Coca-Cola shoot was incredible. And I have to admit that I put Miles’s “Sketches of Spain” on for the first time in two years.

Personally, I wish HBO hadn’t turned this show down in the first place. I have to give major kudos for AMC putting up their dollars for great programming. Kevin Beggs, one of the financiers from LionsGate Television, which produces “Mad Men” suggested that we could be observing the “Ford…;) AMC “Mad Men” hour.

According to the AdAge article, Beggs states. “Given the landscape, TV is very likely to return to that single-sponsor model. I expect going into this season that the conversations will be much easier, because now I’m getting the calls, and I’m always the guy stalking everybody else.”

I’m up for it, and I’m glad to see that channels are getting used to the fact that people hate interruptions with their programming choices in terms of dramas and movies…The chance to be a sole sponsor is not only a great chance for a brand to associate themselves with a solid show, but also a way to create an stamp of excellence for your brand.

I still think Hallmark gets long traction from their movies. Hopefully, this move gets done. I would love to stop clicking my fast-forward button up and down five to ten times a show.

Saeta,
BD