The IronDog Chronicles

The concept of branding has been leaning toward two-way communication over the past decade…
That type of talk isn’t hot off-the-press news. However, we can say that the online marketing has been driving innovative ways toward that concept over the past decade. Promoting brands through interactive services and online communication tools are […]

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For all of the stealth creative endeavors that the world’s best marketer has done, I have to pull a bone from the bowl on this one…
As a big reader of the Chicago Tribune, I uncovered this sticky one from Juile Deardorff’s blog “Julie’s Health Club.”
Nike in the first year of the sponsored training program […]

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With all of the eco-conscious new developments popping up everywhere, let’s hope that there are a few throwbacks to the past…
All you would have to do is to take a jump back to the ’60s to check out some serious chill spots. I picked this selection off of “Cool Hunting”, check out the review […]

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Fare thee well to an unsung hero…
It seems that most college basketball fans of today believe that the sport was born in 1979 with the legendary Michigan State/Indiana State final that debuted the intense rivalry of Earvin “Magic” Johnson and Larry Bird.  Yet, many college basketball aficionados don’t realize how close the DePaul Blue Demons […]

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I’ve been in the dark with the NBA over the past six years…
My light finally switched off after the Los Angeles Lakers/Sacramento Kings Western Conference Final in 2002. Yes, I’ve always felt that there were separate rules in order to give favored treatment for stars, which is highly understandable. Vets and superstars […]

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From the green room to the show room…
On Sunday night, we had some heated discussions on WXYC SportsRap. First off, should Tywon Lawson, Wayne Ellington, and Danny Green stay in the draft? As of this afternoon, despite the hairline fracture in the elbow, Danny Green won’t tap-out. I’m telling you […]

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