Who says boxing is dead these days…
Good to see that the Manny Pacquiao/Miguel Cotto fight in Las Vegas tomorrow night has created a lot of post-mortem hype for the so-called dying sport. Now, if only the fans who downplay boxing’s populartiy would just go to the markets where the sport thrives.
Well, here’s kudos to Tecate for a branding campaign that has performed a powerful geo-targeting punch to target the hispanic and urban markets that still adore the fight game.
According to this Mediapost article, sales have responded in the past with a 20-30% increase. What impresses here is that Tecate has taken a step toward developing strong geo-targeted rebate offer to accompany their TV, Radio, and in-store promotions such as mass displays, and commemorative beer can designs. Tecate has not only sponsored the upcoming fight in Mexico and Latino markets in the U.S., but they have a solid discount offer through a $25 mail-in discount with a 18 pack purchase to entice viewers for the fight with a rebate offer for Pay-Per-View viewer.
With the offer good for California, Nevada, New Mexico, Oregon, Washington, Colorado, and Utah, a geo-targeted rebate offer is not a bad idea for attracting the viewers who need a rebate during these tough times, especially with targeting a lower income market. More importantly, what a sharp way for a strategic partnership between Top Rank and a niche brand to capture the attention of a target market in sports marketing while the noise of the sports viewing world is blaring with NFL, college football, NBA, and college basketball action.
This blogga is interested to see how the “Tecate Mobile Boxing Ring” will play out…Please hold the cheese. However, if in Vegas, this blogga would take full advantage of the Tecate promotion of offering fans seat upgrades…Nice play.
To get you hyped for tomorrow’s fights, here’s a nice preview from ‘Queensberry’s Rules.’ Queensberry provides two strong clips from HBO for you to review for both fighters…Be sure to check them out below.
Here’s for Miguel Cotto…Will he ever be the same after the Margarito fight? After watching HBO’s 24/7 series, he seems to be in great shape.
Here’s a brief review of Manny Pacquiao’s feats…No one matches his punching power and totals…And can anyone ever stop him with Freddie Roach’s tutelage?
If you’re up for catching the fight in Chicago, drop a line here, and you can join the IronDog Chronicles crew for night on the town…Dress classy…It’s fight night.