The IronDog Chronicles

Choice Words from Bret Dougherty

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Entries from December 2009

Nice Flight

December 18th, 2009 · No Comments

Put a ‘S’ on your chest, and see what sticks…
Here’s a thumbs-up from Air Tran for developing a solid partnership to combat the lock that Southwest Airlines has placed around the NBA marketing partnerships.  This past week Air Tran signed Dwight Howard as a premier endorser.

Howard who will be featured in radio spots, online
advertising and […]

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Tags: Online Marketing · Branding · Sports Marketing · Basketball · Advertising