Where did time go?…
We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth. The fact is that despite Mike’s retirement for the past seven years, we’re still mesmerized by the ‘win’ image that the brand represents.
How powerful is the […]
Entries from February 2010
Silver 23/25
February 12th, 2010 · No Comments
Tags: Branding · Urban Culture · Media · Brand Jordan · Nike · Marketing · Footwear Industry · Basketball · Sports Marketing · Advertising
