It’s interesting to watch the ‘What are Those?’ meme that blasted Michael Jordan at his annual Flight School Basketball Camp this past week. The ‘Jordan XXIX Lows’ response is going to be an all-time classic.
As a looong time veteran of watching summer basketball camp speeches, you will always notice the snot-nosed, little chicken-ass who wants to play smart. And we may be looking into a bratty, snot-nosed teen’s effort to be a chuckler too deeply. Yet, is there a root to be found with this camp question?
However, is this a lack of respect? Has the Brand Jordan look of the pearly whites ‘lows’ evolved into ‘What are Those?’ status? (My personal vote is that ‘What are Those’ status has passed the 15 minute mark?) How do kids view the iconic image of Brand Jordan today?
It must be pretty strong…
According to this report, analysts say that Nike’s total basketball sales increased during the month of June by 6.8 percent with a 23.8 percent increase by Jordan sales aiding that increase. (The Jordan launches in the month of June included the Air Jordan 5 Space Jam on June 6 and the Air Jordan 13 Low Bred on June 13 that certainly contributed to the push.) The figures also show that summer campers still dig Brand Jordan.
John Beilein and the University of Michigan selected Brand Jordan as their gear of choice after Nike realigned with UM for decking their athletes across 31 sports. In the white-hot competitive recruiting circles, programs know a brand brings heat…
From the look of things, the ‘Q’ ratings of Brand Jordan are still quite strong.