Yes, they’re rocking lacrosse in Dallas…
I’ve been working with Major League Lacrosse (MLL) to drive sponsorship and event marketing revenue. I can not say lightly about how much lacrosse has boomed in the U.S. over the past two decades, and we now have Major League Lacrosse growing into major markets such as Boston, New York, Atlanta, Charlotte, and other areas.
Well, add Dallas to the boom with the move of the Rochester Rattlers to Dallas.
The Dallas Rattlers will be playing in the Dallas Cowboys World Headquarters stadium in Frisco, TX. If you want to know where a lot of teams are heading with their practice facilities, check out what Jerry Jones is doing in Dallas.
He not only has a world-class HQ for the Cowboys, but also he has developed a small venue 12,000 seat stadium for sports, clinics, events, camps, and conventions to run year-round at his own venue. The complex has an Omni Hotel, 15 restaurants, and an event area that would put any organization to envy for experiential marketing events.
Love him or hate him. He’s the visionary owner of today’s sports world. (And that’s even with the reports of Bob Kraft and other NFL owners grouping together to throw shade his way.)
Jones’s team also set-up their own separate sponsorship partnerships with MillerCoors, Dr. Pepper, and Tostitos. The big dice-roller continues to make savvy moves even with his ad partnerships, and he has the right area to back his moves with Frisco, TX.
Frisco is bursting as the only city in the nation with seven professional sports franchises in operation. Along with the Rattlers, Frisco is the home of FC Dallas of Major League Soccer, the Frisco RoughRiders, the Double-A affiliate of the Texas Rangers and the Texas Legends, and the NBA G-League affiliate of the Dallas Mavericks which was the latest franchise to set up shop in the sports crazed community.
There is strong reasoning why lacrosse would join the mix. The MLL hosted the 2017 MLL Championship Game, and they have a solid grassroots movement with high schools. In May, midfielder Nakeie Montgomery of The Episcopal School of Dallas and attackman Owen Seebold of Highland Park High School were named to the Boys Under Armour All-America Team, marking the second time in three years that a player from the area was named to the All-American roster.
Big stuff for lacrosse out of Frisco…Rattle on!