It's interesting to watch the 'What are Those?' meme that blasted Michael Jordan at his annual Flight School Basketball Camp this past week. The 'Jordan XXIX Lows' response is going to be an all-time classic. As a looong time veteran of watching summer basketball camp … [Read more...]
Silver 23/25
Where did time go?... We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth. The fact is that despite Mike's retirement for the past seven years, we're still mesmerized by the 'win' image that the … [Read more...]
Nice Flight
Put a 'S' on your chest, and see what sticks... Here's a thumbs-up from Air Tran for developing a solid partnership to combat the lock that Southwest Airlines has placed around the NBA marketing partnerships. This past week Air Tran signed Dwight Howard as a premier … [Read more...]
Top Rank Targeting
Who says boxing is dead these days... Good to see that the Manny Pacquiao/Miguel Cotto fight in Las Vegas tomorrow night has created a lot of post-mortem hype for the so-called dying sport. Now, if only the fans who downplay boxing's populartiy would just go to the markets … [Read more...]
Kicks Here – Push There
Here's to the blogging sneakerheads getting their due... With sneaker blogs falling under the mainstream publishing umbrellas of late, marketers are reaching out to sneaker bloggers and other urban culture aficionadoes to push wares and other products for influence and sway. … [Read more...]