The concept of branding has been leaning toward two-way communication over the past decade…
That type of talk isn’t hot off-the-press news. However, we can say that the online marketing has been driving innovative ways toward that concept over the past decade. Promoting brands through interactive services and online communication tools are […]
Entries Tagged as 'Advertising'
Good Move: Nike Branding, “At Your Service”
June 20th, 2008 · No Comments
Tags: Nike · Branding · Marketing · Sports Marketing · Footwear Industry · Basketball · Advertising
Bad Move: Nike, “On the Street”
June 20th, 2008 · No Comments
For all of the stealth creative endeavors that the world’s best marketer has done, I have to pull a bone from the bowl on this one…
As a big reader of the Chicago Tribune, I uncovered this sticky one from Juile Deardorff’s blog “Julie’s Health Club.”
Nike in the first year of the sponsored training program […]
Tags: Nike · Branding · Marketing · Sports Marketing · Footwear Industry · Advertising
Happy 100
February 8th, 2008 · No Comments
Happy 100 to an American icon…Converse.
Yes, I’m still bitter that the Chuck is no longer produced in North Carolina, but how can you be sore at the company that has brought so many American icon to the floors and pavement?
Well, the Nike owned North Andover company is coming out with a full global ad campaign […]
Tags: Marketing · Sports Marketing · Basketball · Footwear Industry · Advertising
Nike Running Makeover REDUX
December 21st, 2007 · No Comments
Great comments add so much to a blog…
Which is why I thank my man, Rory, from Utah, who left this comment upon last week’s “Nike Makeover” post.
“Being that the “Hardcore Skaters” and “Specialty Runners” appear to have the same gripes about the brand. The Nike SB world makes the claim that the SB line is […]
Tags: Marketing · Sports Marketing · Chapel Hill, NC · Footwear Industry · Advertising
Nike Running Makeover
December 10th, 2007 · 1 Comment
Maybe I’m spending too much time at Fleet Feet these days…
Yet, I’m stunned at the amount of runners who swear against Nike Running shoes at specialty running stores like Fleet Feet. Well, the WSJ proclaimed Nike’s new brand-building strategy Thursday, and we’ll see how the Nike Running ship turns with their new marketing and […]
Tags: Sports Marketing · Footwear Industry · Advertising
The Mad Men Hour
October 9th, 2007 · No Comments
I had a tough changeover with my television dramas at the end of this summer…
I was hooked on “The Sopranos” for years. Then, HBO yanked “John from Cincinnati” after hooking us on a good story line and after I grew attached to the Yost family.
Well, I’ve switched over to AMC’s “Mad Men”, and I’m […]
Tags: Marketing · Advertising
Big Man Marketing
October 3rd, 2007 · No Comments
I’ve been wondering whatever happened to the ‘YaoWorld’ takeover…
Yes, the marketing takeover of China and the American marketing strategy that was going to place surrounding Houston Rockets center, Yao Ming, fizzled over the past couple of years.
After reading Brook Larmer’s, “Operation Yao”, the strategy to launch the brand of Yao Ming seemed to be set […]
Tags: Marketing · Sports Marketing · Footwear Industry · Advertising
Mann-Up
September 11th, 2007 · No Comments
A while back, I posted on my Top 20 Nike commercials of all-time, and I had to post on the new Nike Football commercial today…
This post resulted after I caught this post on AdRants, which by the way, is one helluva blog for ad insights and job leads. AdRants bagged on the new Nike […]
Tags: Footwear Industry · Advertising


