The IronDog Chronicles

Choice Words from Bret Dougherty

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Bustin’ Out – eSports

January 18, 2018 bret.dougherty

Bustin’ Out – eSports

When it comes to eSports, I can't believe that we're here. But yes, there is a huge eSports revolution going on, and we're not even scraping the surface of where the sport is growing. Big brands such as Coca-Cola, Monster Beverage, Intel, Taco Bell, and many others are dipping … [Read more...]

Advertising, eSports, Online Marketing, Sports Marketing, Technology beyondthesummit, esports, onlinemarketing, sportsmarketing

Major League Lacrosse to Dallas

December 1, 2017 bret.dougherty

Major League Lacrosse to Dallas

Yes, they're rocking lacrosse in Dallas... I've been working with Major League Lacrosse (MLL) to drive sponsorship and event marketing revenue. I can not say lightly about how much lacrosse has boomed in the U.S. over the past two decades, and we now have Major League Lacrosse … [Read more...]

Advertising, Branding, lacrosse, Sports Marketing dallasrattlers, majorleaguelacrosse, marketingpartnerships, mll, sportsmarketing

Dumb Meme Game for Brand Jordan – Sit Down

August 4, 2015 bret.dougherty

Dumb Meme Game for Brand Jordan – Sit Down

It's interesting to watch the 'What are Those?' meme that blasted Michael Jordan at his annual Flight School Basketball Camp this past week. The 'Jordan XXIX Lows' response is going to be an all-time classic. As a looong time veteran of watching summer basketball camp … [Read more...]

Advertising, Brand Jordan, Branding, Footwear Industry, Sports Marketing BrandJordan, Nike, NikeBasketball, sportsmarketing

Silver 23/25

February 12, 2010 bret.dougherty

Where did time go?... We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth.  The fact is that despite Mike's retirement for the past seven years, we're still mesmerized by the 'win' image that the … [Read more...]

Advertising, Basketball, Brand Jordan, Branding, Footwear Industry, Marketing, Media, Nike, Sports Marketing, Urban Culture

Nice Flight

December 18, 2009 bret.dougherty

Put a 'S' on your chest, and see what sticks... Here's a thumbs-up from Air Tran for developing a solid partnership to combat the lock that Southwest Airlines has placed around the NBA marketing partnerships.  This past week Air Tran signed Dwight Howard as a premier … [Read more...]

Advertising, Basketball, Branding, Online Marketing, Sports Marketing

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