The IronDog Chronicles

Choice Words from Bret Dougherty

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Entries Tagged as 'Advertising'

The Mad Men Hour

October 9th, 2007 · No Comments

I had a tough changeover with my television dramas at the end of this summer…
I was hooked on “The Sopranos” for years. Then, HBO yanked “John from Cincinnati” after hooking us on a good story line and after I grew attached to the Yost family.
Well, I’ve switched over to AMC’s “Mad Men”, and I’m […]

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Tags: Marketing · Advertising

Big Man Marketing

October 3rd, 2007 · No Comments

I’ve been wondering whatever happened to the ‘YaoWorld’ takeover…
Yes, the marketing takeover of China and the American marketing strategy that was going to place surrounding Houston Rockets center, Yao Ming, fizzled over the past couple of years.
After reading Brook Larmer’s, “Operation Yao”, the strategy to launch the brand of Yao Ming seemed to be set […]

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Tags: Marketing · Sports Marketing · Footwear Industry · Advertising

Mann-Up

September 11th, 2007 · No Comments

A while back, I posted on my Top 20 Nike commercials of all-time, and I had to post on the new Nike Football commercial today…
This post resulted after I caught this post on AdRants, which by the way, is one helluva blog for ad insights and job leads. AdRants bagged on the new Nike […]

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Tags: Footwear Industry · Advertising