The IronDog Chronicles

Choice Words from Bret Dougherty

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Happy 100

February 8, 2008 bret.dougherty

Happy 100 to an American icon...Converse. Yes, I'm still bitter that the Chuck is no longer produced in North Carolina, but how can you be sore at the company that has brought so many American icon to the floors and pavement? Well, the Nike owned North Andover company is … [Read more...]

Advertising, Basketball, Footwear Industry, Marketing, Sports Marketing

Nike Running Makeover REDUX

December 21, 2007 bret.dougherty

Great comments add so much to a blog... Which is why I thank my man, Rory, from Utah, who left this comment upon last week's "Nike Makeover" post. "Being that the “Hardcore Skaters” and “Specialty Runners” appear to have the same gripes about the brand. The Nike SB world … [Read more...]

Advertising, Chapel Hill, NC, Footwear Industry, Marketing, Sports Marketing

Nike Running Makeover

December 10, 2007 bret.dougherty

Maybe I'm spending too much time at Fleet Feet these days... Yet, I'm stunned at the amount of runners who swear against Nike Running shoes at specialty running stores like Fleet Feet. Well, the WSJ proclaimed Nike's new brand-building strategy Thursday, and we'll see how the … [Read more...]

Advertising, Footwear Industry, Sports Marketing

The Mad Men Hour

October 9, 2007 bret.dougherty

I had a tough changeover with my television dramas at the end of this summer... I was hooked on "The Sopranos" for years. Then, HBO yanked "John from Cincinnati" after hooking us on a good story line and after I grew attached to the Yost family. Well, I've switched over to … [Read more...]

Advertising, Marketing

Big Man Marketing

October 3, 2007 bret.dougherty

I've been wondering whatever happened to the 'YaoWorld' takeover... Yes, the marketing takeover of China and the American marketing strategy that was going to place surrounding Houston Rockets center, Yao Ming, fizzled over the past couple of years. After reading Brook … [Read more...]

Advertising, Footwear Industry, Marketing, Sports Marketing

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