Jumping the starting gun on sneaker and fashion releases is nothing new... However, what is new is that the NBA2K jersey release allows for franchises to take a different look and feel to the organization through their eSports teams. The classic looks are very tight, but kudos … [Read more...]
The Fan’s Need for more In-Game Stats
March is no longer just for college hoops. The annual Sloan MIT Analytics Conference is upon us, and there is no doubt that you'll see a slew of articles and commentary based upon Sports Analytics & Big Data from the panels next weekend. All innovations in sports are … [Read more...]
Silver 23/25
Where did time go?... We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth. The fact is that despite Mike's retirement for the past seven years, we're still mesmerized by the 'win' image that the … [Read more...]
Nice Flight
Put a 'S' on your chest, and see what sticks... Here's a thumbs-up from Air Tran for developing a solid partnership to combat the lock that Southwest Airlines has placed around the NBA marketing partnerships. This past week Air Tran signed Dwight Howard as a premier … [Read more...]
Rise Up – Adidas ‘It’s On Me’ Campaign
Here's a thumbs-up for solid ad-work from the three stripes... This blogga has been a fan of emphasizing the messages and insights surrounding the concept of 'team' in basketball marketing campaigns which is why I'm giving a thumbs-up for Adidas's new 'Brotherhood' … [Read more...]
- 1
- 2
- 3
- …
- 7
- Next Page »