The IronDog Chronicles

Where did time go?…
We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth.  The fact is that despite Mike’s retirement for the past seven years, we’re still mesmerized by the ‘win’ image that the brand represents.
How powerful is the […]

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Put a ‘S’ on your chest, and see what sticks…
Here’s a thumbs-up from Air Tran for developing a solid partnership to combat the lock that Southwest Airlines has placed around the NBA marketing partnerships.  This past week Air Tran signed Dwight Howard as a premier endorser.

Howard who will be featured in radio spots, online
advertising and […]

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Here’s a thumbs-up for solid ad-work from the three stripes…

This blogga has been a fan of emphasizing the messages and insights surrounding the concept of ‘team’ in basketball marketing campaigns which is why I’m giving a thumbs-up for Adidas’s new ‘Brotherhood’ campaign.  Check out the new campaigns here from AdidasBasketball.com.
I’m not just saying this because […]

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Leave it up to ‘The New Science Experience’ to bring that Championship Rub-a-Dub-Dub…
Darren Hunicutt of the famed WXYC ‘New Science Experience’ Show mixed up this grab bag of cuts entitled ‘Go Time’ to commemorate the 2009 University of North Carolina Men’s Basketball NCAA Championship. Check out the downloaded mix show here.
The beats clean the […]

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On to ‘The D’ this weekend, peoples….
What more can I say? It’s Ford Field, topped with a visit to Henry the Hatter for a new Borcelino…Oh snap! What a hustler weekend!
I’ve done a ton of bantering tonight and this week with emails and notes being passed along with the amps that are driving […]

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** ‘Big Mac’ - I was at the Mavs/Heat game on Wednesday night, and like all NBA games, I prefer to show up early to watch assistant coaches working with the young projects on their shots and their moves.  (Just like catching batting practice…Just by watching, you receive a ‘true’ private clinic up close.)
Now, I’ve […]

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State Street won’t be the same…Not without Norm Van Lier…
Chicago lost a major icon today with the passing of Chicago Bull icon, Norm Van Lier today, and as a result, old-time Chicago basketball fans have taken a major hit.
The shocking part of his death is that he passed at the early age of 61.  He […]

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With the Hill in the rearview mirror, I finally grabbed some time for this post that I thought you might enjoy…
The trip resulted in a I-70-77-64-71-80 whirlwind this past week, and I was able to hit Huntington, WVA, Lexington, Champaign-Urbana, and Iowa City.
I’ve been to all towns but Huntington, WVA, and I was actually stunned
by […]

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For a lot of Carolina fans, the wish has been granted…
College basketball announcer, Billy Packer was ousted by CBS on Monday. In my book, CBS’s dismissal of Packer is dismal for college basketball. What’s more disappointing is that the large majority of Packer’s detractors were Tar Heel fans.
Like him or hate him, […]

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This guy is definitely a game-changer…

Last week, we discussed Brandon Jennings and his potential move to Europe, and from Jason Zengerle’s article in the New Republic entitled “The Pivot”, Sonny Vaccaro was not bluffing and seemed to have known who his ‘Jackie Robinson.’
I’m pretty stunned by Brandon Jennings’s move to Europe..In terms of following basketball, […]

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