March is no longer just for college hoops. The annual Sloan MIT Analytics Conference is upon us, and there is no doubt that you'll see a slew of articles and commentary based upon Sports Analytics & Big Data from the panels next weekend. All innovations in sports are … [Read more...]
Silver 23/25
Where did time go?... We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth. The fact is that despite Mike's retirement for the past seven years, we're still mesmerized by the 'win' image that the … [Read more...]
Nice Flight
Put a 'S' on your chest, and see what sticks... Here's a thumbs-up from Air Tran for developing a solid partnership to combat the lock that Southwest Airlines has placed around the NBA marketing partnerships. This past week Air Tran signed Dwight Howard as a premier … [Read more...]
Rise Up – Adidas ‘It’s On Me’ Campaign
Here's a thumbs-up for solid ad-work from the three stripes... This blogga has been a fan of emphasizing the messages and insights surrounding the concept of 'team' in basketball marketing campaigns which is why I'm giving a thumbs-up for Adidas's new 'Brotherhood' … [Read more...]
Go Time
Leave it up to 'The New Science Experience' to bring that Championship Rub-a-Dub-Dub... Darren Hunicutt of the famed WXYC 'New Science Experience' Show mixed up this grab bag of cuts entitled 'Go Time' to commemorate the 2009 University of North Carolina Men's Basketball NCAA … [Read more...]
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