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10 Thoughts for ‘The Last Dance’

April 17, 2020 bret.dougherty

10 Thoughts for ‘The Last Dance’

Before the debut of the first of 10 episodes of ESPN's "The Last Dance", I wanted to throw out a few thoughts, hopes, and details before I book my next ten Sunday Nights for must-viewings. 1.) 'Perfect Pair' - We finally have a bookend to pair with David Halbertam's 'Playing … [Read more...]

Ball Postings, Basketball, Brand Jordan, Chicago, IL, Film 30for30review, bulls1998, chicagobulls, DeanSmith, GeorgeGervin, KevinLoughery, michaeljordan, thelastdance

‘The Last Dance’ – Feed the Needy

April 16, 2020 bret.dougherty

‘The Last Dance’ – Feed the Needy

One would have to be hard-pressed to ever think that the demand for a sports documentary would be so high that the presentation schedule would be moved up by two months...But it happened. The demand for the series shows how desperate sports fans have been for any topic that is … [Read more...]

Basketball, Brand Jordan, Chicago, IL, Nike, Reviews, Sports Marketing, Uncategorized

NBA2K Jersey Release

December 16, 2017 bret.dougherty

NBA2K Jersey Release

Jumping the starting gun on sneaker and fashion releases is nothing new... However, what is new is that the NBA2K jersey release allows for franchises to take a different look and feel to the organization through their eSports teams. The classic looks are very tight, but kudos … [Read more...]

Basketball, eSports, Sports Marketing, Uniforms esports, esportsnba2k, nba, nba2K18, uniforms

The Fan’s Need for more In-Game Stats

March 7, 2016 bret.dougherty

March is no longer just for college hoops. The annual Sloan MIT Analytics Conference is upon us, and there is no doubt that you'll see a slew of articles and commentary based upon Sports Analytics & Big Data from the panels next weekend. All innovations in sports are … [Read more...]

Basketball, Sports Marketing, Technology SloanMITConference, sportsfans, sportsmarketing

Silver 23/25

February 12, 2010 bret.dougherty

Where did time go?... We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth.  The fact is that despite Mike's retirement for the past seven years, we're still mesmerized by the 'win' image that the … [Read more...]

Advertising, Basketball, Brand Jordan, Branding, Footwear Industry, Marketing, Media, Nike, Sports Marketing, Urban Culture

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Recent Entries

  • 10 Thoughts for ‘The Last Dance’
  • ‘The Last Dance’ – Feed the Needy
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