The IronDog Chronicles

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NBA2K Jersey Release

December 16, 2017 bret.dougherty

NBA2K Jersey Release

Jumping the starting gun on sneaker and fashion releases is nothing new... However, what is new is that the NBA2K jersey release allows for franchises to take a different look and feel to the organization through their eSports teams. The classic looks are very tight, but kudos … [Read more...]

Basketball, eSports, Sports Marketing, Uniforms esports, esportsnba2k, nba, nba2K18, uniforms

The Fan’s Need for more In-Game Stats

March 7, 2016 bret.dougherty

March is no longer just for college hoops. The annual Sloan MIT Analytics Conference is upon us, and there is no doubt that you'll see a slew of articles and commentary based upon Sports Analytics & Big Data from the panels next weekend. All innovations in sports are … [Read more...]

Basketball, Sports Marketing, Technology SloanMITConference, sportsfans, sportsmarketing

Silver 23/25

February 12, 2010 bret.dougherty

Where did time go?... We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth.  The fact is that despite Mike's retirement for the past seven years, we're still mesmerized by the 'win' image that the … [Read more...]

Advertising, Basketball, Brand Jordan, Branding, Footwear Industry, Marketing, Media, Nike, Sports Marketing, Urban Culture

Nice Flight

December 18, 2009 bret.dougherty

Put a 'S' on your chest, and see what sticks... Here's a thumbs-up from Air Tran for developing a solid partnership to combat the lock that Southwest Airlines has placed around the NBA marketing partnerships.  This past week Air Tran signed Dwight Howard as a premier … [Read more...]

Advertising, Basketball, Branding, Online Marketing, Sports Marketing

Rise Up – Adidas ‘It’s On Me’ Campaign

October 20, 2009 bret.dougherty

Here's a thumbs-up for solid ad-work from the three stripes... This blogga has been a fan of emphasizing the messages and insights surrounding the concept of 'team' in basketball marketing campaigns which is why I'm giving a thumbs-up for Adidas's new 'Brotherhood' … [Read more...]

Advertising, Basketball, Footwear Industry, Marketing, Reviews, Sports Marketing

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