Put a 'S' on your chest, and see what sticks... Here's a thumbs-up from Air Tran for developing a solid partnership to combat the lock that Southwest Airlines has placed around the NBA marketing partnerships. This past week Air Tran signed Dwight Howard as a premier … [Read more...]
Rise Up – Adidas ‘It’s On Me’ Campaign
Here's a thumbs-up for solid ad-work from the three stripes... This blogga has been a fan of emphasizing the messages and insights surrounding the concept of 'team' in basketball marketing campaigns which is why I'm giving a thumbs-up for Adidas's new 'Brotherhood' … [Read more...]
Go Time
Leave it up to 'The New Science Experience' to bring that Championship Rub-a-Dub-Dub... Darren Hunicutt of the famed WXYC 'New Science Experience' Show mixed up this grab bag of cuts entitled 'Go Time' to commemorate the 2009 University of North Carolina Men's Basketball NCAA … [Read more...]
On to ‘The D’
On to 'The D' this weekend, peoples.... What more can I say? It's Ford Field, topped with a visit to Henry the Hatter for a new Borcelino...Oh snap! What a hustler weekend! I've done a ton of bantering tonight and this week with emails and notes being passed along with … [Read more...]
The Tutleage of ‘Big Mac’
** 'Big Mac' - I was at the Mavs/Heat game on Wednesday night, and like all NBA games, I prefer to show up early to watch assistant coaches working with the young projects on their shots and their moves. (Just like catching batting practice...Just by watching, you receive a … [Read more...]
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