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Branding

The IronDog Chronicles

Choice Words from Bret Dougherty

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Entries Tagged as 'Branding'

Silver 23/25

February 12th, 2010 · No Comments

Where did time go?…
We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth.  The fact is that despite Mike’s retirement for the past seven years, we’re still mesmerized by the ‘win’ image that the brand represents.
How powerful is the […]

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Tags: Branding · Urban Culture · Media · Brand Jordan · Nike · Marketing · Footwear Industry · Basketball · Sports Marketing · Advertising

Nice Flight

December 18th, 2009 · No Comments

Put a ‘S’ on your chest, and see what sticks…
Here’s a thumbs-up from Air Tran for developing a solid partnership to combat the lock that Southwest Airlines has placed around the NBA marketing partnerships.  This past week Air Tran signed Dwight Howard as a premier endorser.

Howard who will be featured in radio spots, online
advertising and […]

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Tags: Online Marketing · Branding · Sports Marketing · Basketball · Advertising

Good Move: Nike Branding, “At Your Service”

June 20th, 2008 · No Comments

The concept of branding has been leaning toward two-way communication over the past decade…
That type of talk isn’t hot off-the-press news. However, we can say that the online marketing has been driving innovative ways toward that concept over the past decade. Promoting brands through interactive services and online communication tools are […]

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Tags: Nike · Branding · Marketing · Sports Marketing · Footwear Industry · Basketball · Advertising

Bad Move: Nike, “On the Street”

June 20th, 2008 · No Comments

For all of the stealth creative endeavors that the world’s best marketer has done, I have to pull a bone from the bowl on this one…
As a big reader of the Chicago Tribune, I uncovered this sticky one from Juile Deardorff’s blog “Julie’s Health Club.”
Nike in the first year of the sponsored training program […]

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Tags: Nike · Branding · Marketing · Sports Marketing · Footwear Industry · Advertising

“Be True” in the Hill

March 4th, 2008 · No Comments

Here’s a news flash for you…
If you’re in the ‘riser’ student section for tonight’s UNC vs. Florida State game, get in there early. Nike has a special treat for our Senior Night tonight.
In order to celebrate the re-release of the Dunk line and the ‘Be True’ campaign, Nike will be giving out highly limited […]

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Tags: Branding · Nike · Sports Marketing · UNC Basketball · Footwear Industry

Nike “Be True”: City Release

February 15th, 2008 · No Comments

Whatever you do ‘Be True’…
The ‘Be True’ slogan was the message that etched into my thoughts this summer while working for Nike on the re-release of the Nike Dunk Collection for 2008.  Nike assembled a great team for developing the concepts for the Dunk story and I was more than happy to grab a few […]

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Tags: Branding · Nike · Sports Marketing · Basketball · Footwear Industry

Check Out Time?

January 11th, 2008 · No Comments

The 23rd…Damn, how smooth…But is this the end for the ‘Black Cat’ mobile?!!…Stay tuned.

Yes, the Air Jordan XXIII is out and raging among sneakerheads in cyberspace and the wait in on for the 23 ‘chosen’ retailers who will carry the shoe.
However, what is surprising to hear is the debate over whether or not the […]

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Tags: Branding · Nike · Sports Marketing · Basketball · Footwear Industry