The concept of branding has been leaning toward two-way communication over the past decade…
That type of talk isn’t hot off-the-press news. However, we can say that the online marketing has been driving innovative ways toward that concept over the past decade. Promoting brands through interactive services and online communication tools are […]
Entries Tagged as 'Branding'
Good Move: Nike Branding, “At Your Service”
June 20th, 2008 · No Comments
Tags: Nike · Branding · Marketing · Sports Marketing · Footwear Industry · Basketball · Advertising
Bad Move: Nike, “On the Street”
June 20th, 2008 · No Comments
For all of the stealth creative endeavors that the world’s best marketer has done, I have to pull a bone from the bowl on this one…
As a big reader of the Chicago Tribune, I uncovered this sticky one from Juile Deardorff’s blog “Julie’s Health Club.”
Nike in the first year of the sponsored training program […]
Tags: Nike · Branding · Marketing · Sports Marketing · Footwear Industry · Advertising
“Be True” in the Hill
March 4th, 2008 · No Comments
Here’s a news flash for you…
If you’re in the ‘riser’ student section for tonight’s UNC vs. Florida State game, get in there early. Nike has a special treat for our Senior Night tonight.
In order to celebrate the re-release of the Dunk line and the ‘Be True’ campaign, Nike will be giving out highly limited […]
Tags: Branding · Nike · Sports Marketing · UNC Basketball · Footwear Industry
Nike “Be True”: City Release
February 15th, 2008 · No Comments
Whatever you do ‘Be True’…
The ‘Be True’ slogan was the message that etched into my thoughts this summer while working for Nike on the re-release of the Nike Dunk Collection for 2008. Nike assembled a great team for developing the concepts for the Dunk story and I was more than happy to grab a few […]
Tags: Branding · Nike · Sports Marketing · Basketball · Footwear Industry
Check Out Time?
January 11th, 2008 · No Comments
The 23rd…Damn, how smooth…But is this the end for the ‘Black Cat’ mobile?!!…Stay tuned.
Yes, the Air Jordan XXIII is out and raging among sneakerheads in cyberspace and the wait in on for the 23 ‘chosen’ retailers who will carry the shoe.
However, what is surprising to hear is the debate over whether or not the […]
Tags: Branding · Nike · Sports Marketing · Basketball · Footwear Industry


