Deprecated: Assigning the return value of new by reference is deprecated in /data/24/2/98/96/2261259/user/2485134/htdocs/wp-includes/cache.php on line 36

Deprecated: Assigning the return value of new by reference is deprecated in /data/24/2/98/96/2261259/user/2485134/htdocs/wp-includes/query.php on line 21

Deprecated: Assigning the return value of new by reference is deprecated in /data/24/2/98/96/2261259/user/2485134/htdocs/wp-includes/theme.php on line 508
Marketing

The IronDog Chronicles

Choice Words from Bret Dougherty

The IronDog Chronicles header image 4

Entries Tagged as 'Marketing'

Silver 23/25

February 12th, 2010 · No Comments

Where did time go?…
We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth.  The fact is that despite Mike’s retirement for the past seven years, we’re still mesmerized by the ‘win’ image that the brand represents.
How powerful is the […]

[Read more →]

Tags: Branding · Urban Culture · Media · Brand Jordan · Nike · Marketing · Footwear Industry · Basketball · Sports Marketing · Advertising

Top Rank Targeting

November 13th, 2009 · No Comments

Who says boxing is dead these days…

Good to see that the Manny Pacquiao/Miguel Cotto fight in Las Vegas tomorrow night has created a lot of post-mortem hype for the so-called dying sport.  Now, if only the fans who downplay boxing’s populartiy would just go to the markets where the sport thrives.
Well, here’s kudos to Tecate […]

[Read more →]

Tags: Boxing · Marketing · Sports Marketing · Advertising

Kicks Here - Push There

October 26th, 2009 · 1 Comment

Here’s to the blogging sneakerheads getting their due…
With sneaker blogs falling under the mainstream publishing umbrellas of late, marketers are reaching out to sneaker bloggers and other urban culture aficionadoes to push wares and other products for influence and sway.  Good to see that the marketing trade rags are preaching to the massess that bloggers […]

[Read more →]

Tags: Nike · Sneakerheads · Online Marketing · Brand Jordan · Online Media · Marketing · Advertising · Footwear Industry · Sports Marketing · Ball Postings

Rise Up - Adidas ‘It’s On Me’ Campaign

October 20th, 2009 · 1 Comment

Here’s a thumbs-up for solid ad-work from the three stripes…

This blogga has been a fan of emphasizing the messages and insights surrounding the concept of ‘team’ in basketball marketing campaigns which is why I’m giving a thumbs-up for Adidas’s new ‘Brotherhood’ campaign.  Check out the new campaigns here from AdidasBasketball.com.
I’m not just saying this because […]

[Read more →]

Tags: Marketing · Reviews · Sports Marketing · Basketball · Footwear Industry · Advertising

Good Move: Nike Branding, “At Your Service”

June 20th, 2008 · No Comments

The concept of branding has been leaning toward two-way communication over the past decade…
That type of talk isn’t hot off-the-press news. However, we can say that the online marketing has been driving innovative ways toward that concept over the past decade. Promoting brands through interactive services and online communication tools are […]

[Read more →]

Tags: Nike · Branding · Marketing · Sports Marketing · Footwear Industry · Basketball · Advertising

Bad Move: Nike, “On the Street”

June 20th, 2008 · No Comments

For all of the stealth creative endeavors that the world’s best marketer has done, I have to pull a bone from the bowl on this one…
As a big reader of the Chicago Tribune, I uncovered this sticky one from Juile Deardorff’s blog “Julie’s Health Club.”
Nike in the first year of the sponsored training program […]

[Read more →]

Tags: Nike · Branding · Marketing · Sports Marketing · Footwear Industry · Advertising

Gunnin’ For That #1 Spot

April 24th, 2008 · No Comments

Gunnin’ for that #1 Stunna…

Here’s a forthcoming flick that you’re not going want to miss.

My main man, Adam Yauch, has directed a new documentary called “Gunnin’ For that #1 Spot.” The film will be showcased at the Tribeca Film Festival on Monday night, April 28th. (Check out the scheduled date and program note […]

[Read more →]

Tags: Film · Marketing · Basketball · Ball Postings

Happy 100

February 8th, 2008 · No Comments

Happy 100 to an American icon…Converse.
Yes, I’m still bitter that the Chuck is no longer produced in North Carolina, but how can you be sore at the company that has brought so many American icon to the floors and pavement?
Well, the Nike owned North Andover company is coming out with a full global ad campaign […]

[Read more →]

Tags: Marketing · Sports Marketing · Basketball · Footwear Industry · Advertising

Nike Running Makeover REDUX

December 21st, 2007 · No Comments

Great comments add so much to a blog…
Which is why I thank my man, Rory, from Utah, who left this comment upon last week’s “Nike Makeover” post.
“Being that the “Hardcore Skaters” and “Specialty Runners” appear to have the same gripes about the brand. The Nike SB world makes the claim that the SB line is […]

[Read more →]

Tags: Marketing · Sports Marketing · Chapel Hill, NC · Footwear Industry · Advertising

The Mad Men Hour

October 9th, 2007 · No Comments

I had a tough changeover with my television dramas at the end of this summer…
I was hooked on “The Sopranos” for years. Then, HBO yanked “John from Cincinnati” after hooking us on a good story line and after I grew attached to the Yost family.
Well, I’ve switched over to AMC’s “Mad Men”, and I’m […]

[Read more →]

Tags: Marketing · Advertising