Where did time go?... We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth. The fact is that despite Mike's retirement for the past seven years, we're still mesmerized by the 'win' image that the … [Read more...]
Top Rank Targeting
Who says boxing is dead these days... Good to see that the Manny Pacquiao/Miguel Cotto fight in Las Vegas tomorrow night has created a lot of post-mortem hype for the so-called dying sport. Now, if only the fans who downplay boxing's populartiy would just go to the markets … [Read more...]
Kicks Here – Push There
Here's to the blogging sneakerheads getting their due... With sneaker blogs falling under the mainstream publishing umbrellas of late, marketers are reaching out to sneaker bloggers and other urban culture aficionadoes to push wares and other products for influence and sway. … [Read more...]
Rise Up – Adidas ‘It’s On Me’ Campaign
Here's a thumbs-up for solid ad-work from the three stripes... This blogga has been a fan of emphasizing the messages and insights surrounding the concept of 'team' in basketball marketing campaigns which is why I'm giving a thumbs-up for Adidas's new 'Brotherhood' … [Read more...]
Good Move: Nike Branding, “At Your Service”
The concept of branding has been leaning toward two-way communication over the past decade... That type of talk isn't hot off-the-press news. However, we can say that the online marketing has been driving innovative ways toward that concept over the past decade. Promoting … [Read more...]