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Drone Drop with Under Armour & Curry 4 ‘More Dubs’

December 18, 2017 bret.dougherty

Drone Drop with Under Armour & Curry 4 ‘More Dubs’

Very sneaky play by Under Armour this past weekend with the Curry4 release this past week... The consumer release was celebrated in the Bay Area fans to engage in a scavenger hunt on Saturday to find locations where autographed pairs of Under Armour and Stephen Curry's latest … [Read more...]

Branding, Footwear Industry, Marketing, Sports Marketing, Urban Culture curry4, drone, footwearmarketing, marketing, sc4, sportsmarketing, underarmour

Silver 23/25

February 12, 2010 bret.dougherty

Where did time go?... We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth.  The fact is that despite Mike's retirement for the past seven years, we're still mesmerized by the 'win' image that the … [Read more...]

Advertising, Basketball, Brand Jordan, Branding, Footwear Industry, Marketing, Media, Nike, Sports Marketing, Urban Culture

Top Rank Targeting

November 13, 2009 bret.dougherty

Who says boxing is dead these days... Good to see that the Manny Pacquiao/Miguel Cotto fight in Las Vegas tomorrow night has created a lot of post-mortem hype for the so-called dying sport.  Now, if only the fans who downplay boxing's populartiy would just go to the markets … [Read more...]

Advertising, Boxing, Marketing, Sports Marketing

Kicks Here – Push There

October 26, 2009 bret.dougherty

Here's to the blogging sneakerheads getting their due... With sneaker blogs falling under the mainstream publishing umbrellas of late, marketers are reaching out to sneaker bloggers and other urban culture aficionadoes to push wares and other products for influence and sway.  … [Read more...]

Advertising, Ball Postings, Brand Jordan, Footwear Industry, Marketing, Nike, Online Marketing, Online Media, Sneakerheads, Sports Marketing

Rise Up – Adidas ‘It’s On Me’ Campaign

October 20, 2009 bret.dougherty

Here's a thumbs-up for solid ad-work from the three stripes... This blogga has been a fan of emphasizing the messages and insights surrounding the concept of 'team' in basketball marketing campaigns which is why I'm giving a thumbs-up for Adidas's new 'Brotherhood' … [Read more...]

Advertising, Basketball, Footwear Industry, Marketing, Reviews, Sports Marketing

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