The IronDog Chronicles

Where did time go?…
We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth.  The fact is that despite Mike’s retirement for the past seven years, we’re still mesmerized by the ‘win’ image that the brand represents.
How powerful is the […]

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Who says boxing is dead these days…

Good to see that the Manny Pacquiao/Miguel Cotto fight in Las Vegas tomorrow night has created a lot of post-mortem hype for the so-called dying sport.  Now, if only the fans who downplay boxing’s populartiy would just go to the markets where the sport thrives.
Well, here’s kudos to Tecate […]

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Here’s to the blogging sneakerheads getting their due…
With sneaker blogs falling under the mainstream publishing umbrellas of late, marketers are reaching out to sneaker bloggers and other urban culture aficionadoes to push wares and other products for influence and sway.  Good to see that the marketing trade rags are preaching to the massess that bloggers […]

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Here’s a thumbs-up for solid ad-work from the three stripes…

This blogga has been a fan of emphasizing the messages and insights surrounding the concept of ‘team’ in basketball marketing campaigns which is why I’m giving a thumbs-up for Adidas’s new ‘Brotherhood’ campaign.  Check out the new campaigns here from AdidasBasketball.com.
I’m not just saying this because […]

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The concept of branding has been leaning toward two-way communication over the past decade…
That type of talk isn’t hot off-the-press news. However, we can say that the online marketing has been driving innovative ways toward that concept over the past decade. Promoting brands through interactive services and online communication tools are […]

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For all of the stealth creative endeavors that the world’s best marketer has done, I have to pull a bone from the bowl on this one…
As a big reader of the Chicago Tribune, I uncovered this sticky one from Juile Deardorff’s blog “Julie’s Health Club.”
Nike in the first year of the sponsored training program […]

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Gunnin’ for that #1 Stunna…

Here’s a forthcoming flick that you’re not going want to miss.

My main man, Adam Yauch, has directed a new documentary called “Gunnin’ For that #1 Spot.” The film will be showcased at the Tribeca Film Festival on Monday night, April 28th. (Check out the scheduled date and program note […]

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Happy 100 to an American icon…Converse.
Yes, I’m still bitter that the Chuck is no longer produced in North Carolina, but how can you be sore at the company that has brought so many American icon to the floors and pavement?
Well, the Nike owned North Andover company is coming out with a full global ad campaign […]

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Great comments add so much to a blog…
Which is why I thank my man, Rory, from Utah, who left this comment upon last week’s “Nike Makeover” post.
“Being that the “Hardcore Skaters” and “Specialty Runners” appear to have the same gripes about the brand. The Nike SB world makes the claim that the SB line is […]

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I had a tough changeover with my television dramas at the end of this summer…
I was hooked on “The Sopranos” for years. Then, HBO yanked “John from Cincinnati” after hooking us on a good story line and after I grew attached to the Yost family.
Well, I’ve switched over to AMC’s “Mad Men”, and I’m […]

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