The concept of branding has been leaning toward two-way communication over the past decade... That type of talk isn't hot off-the-press news. However, we can say that the online marketing has been driving innovative ways toward that concept over the past decade. Promoting … [Read more...]
Bad Move: Nike, “On the Street”
For all of the stealth creative endeavors that the world's best marketer has done, I have to pull a bone from the bowl on this one... As a big reader of the Chicago Tribune, I uncovered this sticky one from Juile Deardorff's blog "Julie's Health Club." Nike in the first … [Read more...]
Gunnin’ For That #1 Spot
Gunnin' for that #1 Stunna... Here's a forthcoming flick that you're not going want to miss. My main man, Adam Yauch, has directed a new documentary called "Gunnin' For that #1 Spot." The film will be showcased at the Tribeca Film Festival on Monday night, April 28th. … [Read more...]
Happy 100
Happy 100 to an American icon...Converse. Yes, I'm still bitter that the Chuck is no longer produced in North Carolina, but how can you be sore at the company that has brought so many American icon to the floors and pavement? Well, the Nike owned North Andover company is … [Read more...]
Nike Running Makeover REDUX
Great comments add so much to a blog... Which is why I thank my man, Rory, from Utah, who left this comment upon last week's "Nike Makeover" post. "Being that the “Hardcore Skaters” and “Specialty Runners” appear to have the same gripes about the brand. The Nike SB world … [Read more...]