The IronDog Chronicles

Choice Words from Bret Dougherty

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‘The Last Dance’ – Feed the Needy

April 16, 2020 bret.dougherty

‘The Last Dance’ – Feed the Needy

One would have to be hard-pressed to ever think that the demand for a sports documentary would be so high that the presentation schedule would be moved up by two months...But it happened. The demand for the series shows how desperate sports fans have been for any topic that is … [Read more...]

Basketball, Brand Jordan, Chicago, IL, Nike, Reviews, Sports Marketing, Uncategorized

Silver 23/25

February 12, 2010 bret.dougherty

Where did time go?... We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth.  The fact is that despite Mike's retirement for the past seven years, we're still mesmerized by the 'win' image that the … [Read more...]

Advertising, Basketball, Brand Jordan, Branding, Footwear Industry, Marketing, Media, Nike, Sports Marketing, Urban Culture

Kicks Here – Push There

October 26, 2009 bret.dougherty

Here's to the blogging sneakerheads getting their due... With sneaker blogs falling under the mainstream publishing umbrellas of late, marketers are reaching out to sneaker bloggers and other urban culture aficionadoes to push wares and other products for influence and sway.  … [Read more...]

Advertising, Ball Postings, Brand Jordan, Footwear Industry, Marketing, Nike, Online Marketing, Online Media, Sneakerheads, Sports Marketing

Barefoot Breaks

October 8, 2009 bret.dougherty

Bringing it barefoot...Zola Budd style... I knew that Vibram, the famous Italian manufacturer of sole shad picked up speed with the promotion of barefoot running over the past two years with their Vibram Five Finger shoes. The five finger shoes have been flying high with a … [Read more...]

Cool Products, Fitness, Footwear Industry, Nike, Sneakerheads, Sports Marketing, Uncategorized, Urban Culture

Vintage Flavor

November 10, 2008 bret.dougherty

Here are some juicy flavors for you... My favorite time for shoes is unquestionably the running styles that emerged from '70s.  The color, the simplicity, the funk...It's all there.  Despite the lack of technology, in terms of simplicity, you have to respect the game. Which … [Read more...]

Footwear Industry, Nike, Sneakerheads, Urban Culture

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  • 10 Thoughts for ‘The Last Dance’
  • ‘The Last Dance’ – Feed the Needy
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