Where did time go?... We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth. The fact is that despite Mike's retirement for the past seven years, we're still mesmerized by the 'win' image that the … [Read more...]
Kicks Here – Push There
Here's to the blogging sneakerheads getting their due... With sneaker blogs falling under the mainstream publishing umbrellas of late, marketers are reaching out to sneaker bloggers and other urban culture aficionadoes to push wares and other products for influence and sway. … [Read more...]
Barefoot Breaks
Bringing it barefoot...Zola Budd style... I knew that Vibram, the famous Italian manufacturer of sole shad picked up speed with the promotion of barefoot running over the past two years with their Vibram Five Finger shoes. The five finger shoes have been flying high with a … [Read more...]
Vintage Flavor
Here are some juicy flavors for you... My favorite time for shoes is unquestionably the running styles that emerged from '70s. The color, the simplicity, the funk...It's all there. Despite the lack of technology, in terms of simplicity, you have to respect the game. Which … [Read more...]
Good Move: Nike Branding, “At Your Service”
The concept of branding has been leaning toward two-way communication over the past decade... That type of talk isn't hot off-the-press news. However, we can say that the online marketing has been driving innovative ways toward that concept over the past decade. Promoting … [Read more...]