For all of the stealth creative endeavors that the world's best marketer has done, I have to pull a bone from the bowl on this one... As a big reader of the Chicago Tribune, I uncovered this sticky one from Juile Deardorff's blog "Julie's Health Club." Nike in the first … [Read more...]
“Be True” in the Hill
Here's a news flash for you... If you're in the 'riser' student section for tonight's UNC vs. Florida State game, get in there early. Nike has a special treat for our Senior Night tonight. In order to celebrate the re-release of the Dunk line and the 'Be True' campaign, … [Read more...]
Nike “Be True”: City Release
Whatever you do 'Be True'... The 'Be True' slogan was the message that etched into my thoughts this summer while working for Nike on the re-release of the Nike Dunk Collection for 2008. Nike assembled a great team for developing the concepts for the Dunk story and I was more … [Read more...]
Future Soles
Don't throw away those scribbles... And don't pay attention to those snickers either. Because...Yes! Those scribbles and etchings of future sneaks or shoes that you keep drafting in your notebook are valued. Check out Nike's Future Sole contest. The contest is for 14-19 … [Read more...]
Check Out Time?
The 23rd...Damn, how smooth...But is this the end for the 'Black Cat' mobile?!!...Stay tuned. Yes, the Air Jordan XXIII is out and raging among sneakerheads in cyberspace and the wait in on for the 23 'chosen' retailers who will carry the shoe. However, what is … [Read more...]