The IronDog Chronicles

Great comments add so much to a blog…
Which is why I thank my man, Rory, from Utah, who left this comment upon last week’s “Nike Makeover” post.
“Being that the “Hardcore Skaters” and “Specialty Runners” appear to have the same gripes about the brand. The Nike SB world makes the claim that the SB line is […]

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Maybe I’m spending too much time at Fleet Feet these days…
Yet, I’m stunned at the amount of runners who swear against Nike Running shoes at specialty running stores like Fleet Feet. Well, the WSJ proclaimed Nike’s new brand-building strategy Thursday, and we’ll see how the Nike Running ship turns with their new marketing and […]

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I’ve been wondering whatever happened to the ‘YaoWorld’ takeover…
Yes, the marketing takeover of China and the American marketing strategy that was going to place surrounding Houston Rockets center, Yao Ming, fizzled over the past couple of years.
After reading Brook Larmer’s, “Operation Yao”, the strategy to launch the brand of Yao Ming seemed to be set […]

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A while back, I posted on my Top 20 Nike commercials of all-time, and I had to post on the new Nike Football commercial today…
This post resulted after I caught this post on AdRants, which by the way, is one helluva blog for ad insights and job leads. AdRants bagged on the new Nike […]

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