Bringing it barefoot...Zola Budd style... I knew that Vibram, the famous Italian manufacturer of sole shad picked up speed with the promotion of barefoot running over the past two years with their Vibram Five Finger shoes. The five finger shoes have been flying high with a … [Read more...]
Vintage Flavor
Here are some juicy flavors for you... My favorite time for shoes is unquestionably the running styles that emerged from '70s. The color, the simplicity, the funk...It's all there. Despite the lack of technology, in terms of simplicity, you have to respect the game. Which … [Read more...]
Mid-School ’77 Fun
The colors of '77...Why did we make the funk combo of simplicity and fresh colors so complex...? After catching this post on "Sneaker Freaker," I wanted to pass along this release to you. Who knows?..The funk and circumstance of the late '70s is still ablaze with this … [Read more...]
Good Move: Nike Branding, “At Your Service”
The concept of branding has been leaning toward two-way communication over the past decade... That type of talk isn't hot off-the-press news. However, we can say that the online marketing has been driving innovative ways toward that concept over the past decade. Promoting … [Read more...]
Bad Move: Nike, “On the Street”
For all of the stealth creative endeavors that the world's best marketer has done, I have to pull a bone from the bowl on this one... As a big reader of the Chicago Tribune, I uncovered this sticky one from Juile Deardorff's blog "Julie's Health Club." Nike in the first … [Read more...]