The IronDog Chronicles

Choice Words from Bret Dougherty

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Barefoot Update

October 15, 2009 bret.dougherty

People are on their toes... I received a couple of emails and comments from the Vibram barefoot running post listed below. Well, here's more information on the barefoot craze from the famed 'Roving Runner' of the NYTimes.  Check out the article and video here from NYTimes … [Read more...]

Fitness, Footwear Industry, Running, Sneakerheads

Barefoot Breaks

October 8, 2009 bret.dougherty

Bringing it barefoot...Zola Budd style... I knew that Vibram, the famous Italian manufacturer of sole shad picked up speed with the promotion of barefoot running over the past two years with their Vibram Five Finger shoes. The five finger shoes have been flying high with a … [Read more...]

Cool Products, Fitness, Footwear Industry, Nike, Sneakerheads, Sports Marketing, Uncategorized, Urban Culture

Vintage Flavor

November 10, 2008 bret.dougherty

Here are some juicy flavors for you... My favorite time for shoes is unquestionably the running styles that emerged from '70s.  The color, the simplicity, the funk...It's all there.  Despite the lack of technology, in terms of simplicity, you have to respect the game. Which … [Read more...]

Footwear Industry, Nike, Sneakerheads, Urban Culture

Mid-School ’77 Fun

July 25, 2008 bret.dougherty

The colors of '77...Why did we make the funk combo of simplicity and fresh colors so complex...? After catching this post on "Sneaker Freaker," I wanted to pass along this release to you. Who knows?..The funk and circumstance of the late '70s is still ablaze with this … [Read more...]

Footwear Industry, Urban Culture

Good Move: Nike Branding, “At Your Service”

June 20, 2008 bret.dougherty

The concept of branding has been leaning toward two-way communication over the past decade... That type of talk isn't hot off-the-press news. However, we can say that the online marketing has been driving innovative ways toward that concept over the past decade. Promoting … [Read more...]

Advertising, Basketball, Branding, Footwear Industry, Marketing, Nike, Sports Marketing

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