The IronDog Chronicles

Choice Words from Bret Dougherty

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Nike “Be True”: City Release

February 15, 2008 bret.dougherty

Whatever you do 'Be True'... The 'Be True' slogan was the message that etched into my thoughts this summer while working for Nike on the re-release of the Nike Dunk Collection for 2008.  Nike assembled a great team for developing the concepts for the Dunk story and I was more … [Read more...]

Basketball, Branding, Footwear Industry, Nike, Sports Marketing

Happy 100

February 8, 2008 bret.dougherty

Happy 100 to an American icon...Converse. Yes, I'm still bitter that the Chuck is no longer produced in North Carolina, but how can you be sore at the company that has brought so many American icon to the floors and pavement? Well, the Nike owned North Andover company is … [Read more...]

Advertising, Basketball, Footwear Industry, Marketing, Sports Marketing

Future Soles

January 28, 2008 bret.dougherty

Don't throw away those scribbles... And don't pay attention to those snickers either. Because...Yes! Those scribbles and etchings of future sneaks or shoes that you keep drafting in your notebook are valued. Check out Nike's Future Sole contest. The contest is for 14-19 … [Read more...]

Footwear Industry, Nike

Check Out Time?

January 11, 2008 bret.dougherty

The 23rd...Damn, how smooth...But is this the end for the 'Black Cat' mobile?!!...Stay tuned. Yes, the Air Jordan XXIII is out and raging among sneakerheads in cyberspace and the wait in on for the 23 'chosen' retailers who will carry the shoe. However, what is … [Read more...]

Basketball, Branding, Footwear Industry, Nike, Sports Marketing

Nike Running Makeover REDUX

December 21, 2007 bret.dougherty

Great comments add so much to a blog... Which is why I thank my man, Rory, from Utah, who left this comment upon last week's "Nike Makeover" post. "Being that the “Hardcore Skaters” and “Specialty Runners” appear to have the same gripes about the brand. The Nike SB world … [Read more...]

Advertising, Chapel Hill, NC, Footwear Industry, Marketing, Sports Marketing

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