The IronDog Chronicles

Choice Words from Bret Dougherty

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Nike Running Makeover

December 10, 2007 bret.dougherty

Maybe I'm spending too much time at Fleet Feet these days... Yet, I'm stunned at the amount of runners who swear against Nike Running shoes at specialty running stores like Fleet Feet. Well, the WSJ proclaimed Nike's new brand-building strategy Thursday, and we'll see how the … [Read more...]

Advertising, Footwear Industry, Sports Marketing

Big Man Marketing

October 3, 2007 bret.dougherty

I've been wondering whatever happened to the 'YaoWorld' takeover... Yes, the marketing takeover of China and the American marketing strategy that was going to place surrounding Houston Rockets center, Yao Ming, fizzled over the past couple of years. After reading Brook … [Read more...]

Advertising, Footwear Industry, Marketing, Sports Marketing

Mann-Up

September 11, 2007 bret.dougherty

A while back, I posted on my Top 20 Nike commercials of all-time, and I had to post on the new Nike Football commercial today... This post resulted after I caught this post on AdRants, which by the way, is one helluva blog for ad insights and job leads. AdRants bagged on the … [Read more...]

Advertising, Footwear Industry

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