When it comes to eSports, I can't believe that we're here. But yes, there is a huge eSports revolution going on, and we're not even scraping the surface of where the sport is growing. Big brands such as Coca-Cola, Monster Beverage, Intel, Taco Bell, and many others are dipping … [Read more...]
Nice Flight
Put a 'S' on your chest, and see what sticks... Here's a thumbs-up from Air Tran for developing a solid partnership to combat the lock that Southwest Airlines has placed around the NBA marketing partnerships. This past week Air Tran signed Dwight Howard as a premier … [Read more...]
Kicks Here – Push There
Here's to the blogging sneakerheads getting their due... With sneaker blogs falling under the mainstream publishing umbrellas of late, marketers are reaching out to sneaker bloggers and other urban culture aficionadoes to push wares and other products for influence and sway. … [Read more...]