The IronDog Chronicles

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Bustin’ Out – eSports

January 18, 2018 bret.dougherty

Bustin’ Out – eSports

When it comes to eSports, I can't believe that we're here. But yes, there is a huge eSports revolution going on, and we're not even scraping the surface of where the sport is growing. Big brands such as Coca-Cola, Monster Beverage, Intel, Taco Bell, and many others are dipping … [Read more...]

Advertising, eSports, Online Marketing, Sports Marketing, Technology beyondthesummit, esports, onlinemarketing, sportsmarketing

Nice Flight

December 18, 2009 bret.dougherty

Put a 'S' on your chest, and see what sticks... Here's a thumbs-up from Air Tran for developing a solid partnership to combat the lock that Southwest Airlines has placed around the NBA marketing partnerships.  This past week Air Tran signed Dwight Howard as a premier … [Read more...]

Advertising, Basketball, Branding, Online Marketing, Sports Marketing

Kicks Here – Push There

October 26, 2009 bret.dougherty

Here's to the blogging sneakerheads getting their due... With sneaker blogs falling under the mainstream publishing umbrellas of late, marketers are reaching out to sneaker bloggers and other urban culture aficionadoes to push wares and other products for influence and sway.  … [Read more...]

Advertising, Ball Postings, Brand Jordan, Footwear Industry, Marketing, Nike, Online Marketing, Online Media, Sneakerheads, Sports Marketing

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