The IronDog Chronicles

Choice Words from Bret Dougherty

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Nike Running Makeover

December 10, 2007 bret.dougherty

Maybe I'm spending too much time at Fleet Feet these days... Yet, I'm stunned at the amount of runners who swear against Nike Running shoes at specialty running stores like Fleet Feet. Well, the WSJ proclaimed Nike's new brand-building strategy Thursday, and we'll see how the … [Read more...]

Advertising, Footwear Industry, Sports Marketing

NBA.glom

October 26, 2007 bret.dougherty

Ahhh another NBA season...Another draft day... The fantasy basketball season is under way...And believe me peoples, for me and my boys in the AAANYC league, this is serious business. With fantasy hoops, your draft strategy could turn in an instant. Your whole season … [Read more...]

Ball Postings, Fantasy Sports, Sports Marketing

Big Man Marketing

October 3, 2007 bret.dougherty

I've been wondering whatever happened to the 'YaoWorld' takeover... Yes, the marketing takeover of China and the American marketing strategy that was going to place surrounding Houston Rockets center, Yao Ming, fizzled over the past couple of years. After reading Brook … [Read more...]

Advertising, Footwear Industry, Marketing, Sports Marketing

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