The IronDog Chronicles

Choice Words from Bret Dougherty

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Drone Drop with Under Armour & Curry 4 ‘More Dubs’

December 18, 2017 bret.dougherty

Drone Drop with Under Armour & Curry 4 ‘More Dubs’

Very sneaky play by Under Armour this past weekend with the Curry4 release this past week... The consumer release was celebrated in the Bay Area fans to engage in a scavenger hunt on Saturday to find locations where autographed pairs of Under Armour and Stephen Curry's latest … [Read more...]

Branding, Footwear Industry, Marketing, Sports Marketing, Urban Culture curry4, drone, footwearmarketing, marketing, sc4, sportsmarketing, underarmour

Silver 23/25

February 12, 2010 bret.dougherty

Where did time go?... We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth.  The fact is that despite Mike's retirement for the past seven years, we're still mesmerized by the 'win' image that the … [Read more...]

Advertising, Basketball, Brand Jordan, Branding, Footwear Industry, Marketing, Media, Nike, Sports Marketing, Urban Culture

Barefoot Breaks

October 8, 2009 bret.dougherty

Bringing it barefoot...Zola Budd style... I knew that Vibram, the famous Italian manufacturer of sole shad picked up speed with the promotion of barefoot running over the past two years with their Vibram Five Finger shoes. The five finger shoes have been flying high with a … [Read more...]

Cool Products, Fitness, Footwear Industry, Nike, Sneakerheads, Sports Marketing, Uncategorized, Urban Culture

Vintage Flavor

November 10, 2008 bret.dougherty

Here are some juicy flavors for you... My favorite time for shoes is unquestionably the running styles that emerged from '70s.  The color, the simplicity, the funk...It's all there.  Despite the lack of technology, in terms of simplicity, you have to respect the game. Which … [Read more...]

Footwear Industry, Nike, Sneakerheads, Urban Culture

Mid-School ’77 Fun

July 25, 2008 bret.dougherty

The colors of '77...Why did we make the funk combo of simplicity and fresh colors so complex...? After catching this post on "Sneaker Freaker," I wanted to pass along this release to you. Who knows?..The funk and circumstance of the late '70s is still ablaze with this … [Read more...]

Footwear Industry, Urban Culture

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