The IronDog Chronicles

Choice Words from Bret Dougherty

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Nice Flight

December 18, 2009 bret.dougherty

Put a 'S' on your chest, and see what sticks... Here's a thumbs-up from Air Tran for developing a solid partnership to combat the lock that Southwest Airlines has placed around the NBA marketing partnerships.  This past week Air Tran signed Dwight Howard as a premier … [Read more...]

Advertising, Basketball, Branding, Online Marketing, Sports Marketing

Top Rank Targeting

November 13, 2009 bret.dougherty

Who says boxing is dead these days... Good to see that the Manny Pacquiao/Miguel Cotto fight in Las Vegas tomorrow night has created a lot of post-mortem hype for the so-called dying sport.  Now, if only the fans who downplay boxing's populartiy would just go to the markets … [Read more...]

Advertising, Boxing, Marketing, Sports Marketing

Kicks Here – Push There

October 26, 2009 bret.dougherty

Here's to the blogging sneakerheads getting their due... With sneaker blogs falling under the mainstream publishing umbrellas of late, marketers are reaching out to sneaker bloggers and other urban culture aficionadoes to push wares and other products for influence and sway.  … [Read more...]

Advertising, Ball Postings, Brand Jordan, Footwear Industry, Marketing, Nike, Online Marketing, Online Media, Sneakerheads, Sports Marketing

Rise Up – Adidas ‘It’s On Me’ Campaign

October 20, 2009 bret.dougherty

Here's a thumbs-up for solid ad-work from the three stripes... This blogga has been a fan of emphasizing the messages and insights surrounding the concept of 'team' in basketball marketing campaigns which is why I'm giving a thumbs-up for Adidas's new 'Brotherhood' … [Read more...]

Advertising, Basketball, Footwear Industry, Marketing, Reviews, Sports Marketing

Barefoot Update

October 15, 2009 bret.dougherty

People are on their toes... I received a couple of emails and comments from the Vibram barefoot running post listed below. Well, here's more information on the barefoot craze from the famed 'Roving Runner' of the NYTimes.  Check out the article and video here from NYTimes … [Read more...]

Fitness, Footwear Industry, Running, Sneakerheads

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