When it comes to eSports, I can't believe that we're here. But yes, there is a huge eSports revolution going on, and we're not even scraping the surface of where the sport is growing. Big brands such as Coca-Cola, Monster Beverage, Intel, Taco Bell, and many others are dipping … [Read more...]
Drone Drop with Under Armour & Curry 4 ‘More Dubs’
Very sneaky play by Under Armour this past weekend with the Curry4 release this past week... The consumer release was celebrated in the Bay Area fans to engage in a scavenger hunt on Saturday to find locations where autographed pairs of Under Armour and Stephen Curry's latest … [Read more...]
Major League Lacrosse to Dallas
Yes, they're rocking lacrosse in Dallas... I've been working with Major League Lacrosse (MLL) to drive sponsorship and event marketing revenue. I can not say lightly about how much lacrosse has boomed in the U.S. over the past two decades, and we now have Major League Lacrosse … [Read more...]
The Fan’s Need for more In-Game Stats
March is no longer just for college hoops. The annual Sloan MIT Analytics Conference is upon us, and there is no doubt that you'll see a slew of articles and commentary based upon Sports Analytics & Big Data from the panels next weekend. All innovations in sports are … [Read more...]
Dumb Meme Game for Brand Jordan – Sit Down
It's interesting to watch the 'What are Those?' meme that blasted Michael Jordan at his annual Flight School Basketball Camp this past week. The 'Jordan XXIX Lows' response is going to be an all-time classic. As a looong time veteran of watching summer basketball camp … [Read more...]