I’ve been waiting for this one to happen…It was only a matter of time for the freakers…
I’m talking about the BAPE store opening in Soho a couple of weeks ago. Check this article out from Lola Oguinnake of the New York Times on Nigo and the new opening of the store on Greene St.
I’m still a purist…Perhaps that’s why you’ll never see me in a pair of “knock-off” dunks…;) Now I know they look tight, but you read how I feel in my Sneaker Freaker article on my website… There’s nothing like the originals.
However, I am a huge fan of BAPE’s minimalist store designs and it’s marketing techniques to create a buzz around it’s designs. BAPE has created a buzz around it’s product like no other by making limited designs and putting the product in the hands of “connectors”…that’s an ode to Malcolm Gladwell for you…
I thought a great comment on Japanese culture came from Nigo when he stated why he loves living in Tokyo. “In Japan, I get influences from America and Europe — the best of both worlds. That’s Tokyo style.” It’ amazing how the Japanese rock American fashion…I’ve always stated that the ways that the Japanese wear denim and T-shirts are like the ways that Europeans wear suits…Tailored fits and with the love of details. The Japanese fashionistas know their shit…I’m telling you.
In ten days, I’m strutting on Greene St. for the observations. Check back in with me for more details.