The IronDog Chronicles

The concept of branding has been leaning toward two-way communication over the past decade…
That type of talk isn’t hot off-the-press news. However, we can say that the online marketing has been driving innovative ways toward that concept over the past decade. Promoting brands through interactive services and online communication tools are […]

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For all of the stealth creative endeavors that the world’s best marketer has done, I have to pull a bone from the bowl on this one…
As a big reader of the Chicago Tribune, I uncovered this sticky one from Juile Deardorff’s blog “Julie’s Health Club.”
Nike in the first year of the sponsored training program […]

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Here’s a news flash for you…
If you’re in the ‘riser’ student section for tonight’s UNC vs. Florida State game, get in there early. Nike has a special treat for our Senior Night tonight.
In order to celebrate the re-release of the Dunk line and the ‘Be True’ campaign, Nike will be giving out highly limited […]

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Whatever you do ‘Be True’…
The ‘Be True’ slogan was the message that etched into my thoughts this summer while working for Nike on the re-release of the Nike Dunk Collection for 2008.  Nike assembled a great team for developing the concepts for the Dunk story and I was more than happy to grab a few […]

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Happy 100 to an American icon…Converse.
Yes, I’m still bitter that the Chuck is no longer produced in North Carolina, but how can you be sore at the company that has brought so many American icon to the floors and pavement?
Well, the Nike owned North Andover company is coming out with a full global ad campaign […]

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The 23rd…Damn, how smooth…But is this the end for the ‘Black Cat’ mobile?!!…Stay tuned.

Yes, the Air Jordan XXIII is out and raging among sneakerheads in cyberspace and the wait in on for the 23 ‘chosen’ retailers who will carry the shoe.
However, what is surprising to hear is the debate over whether or not the […]

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Great comments add so much to a blog…
Which is why I thank my man, Rory, from Utah, who left this comment upon last week’s “Nike Makeover” post.
“Being that the “Hardcore Skaters” and “Specialty Runners” appear to have the same gripes about the brand. The Nike SB world makes the claim that the SB line is […]

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Maybe I’m spending too much time at Fleet Feet these days…
Yet, I’m stunned at the amount of runners who swear against Nike Running shoes at specialty running stores like Fleet Feet. Well, the WSJ proclaimed Nike’s new brand-building strategy Thursday, and we’ll see how the Nike Running ship turns with their new marketing and […]

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Ahhh another NBA season…Another draft day…

The fantasy basketball season is under way…And believe me peoples, for me and my boys in the AAANYC league, this is serious business.
With fantasy hoops, your draft strategy could turn in an instant. Your whole season could twist in the wind with a pre-season sleeper pick-up (Luol Deng), a […]

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I’ve been wondering whatever happened to the ‘YaoWorld’ takeover…
Yes, the marketing takeover of China and the American marketing strategy that was going to place surrounding Houston Rockets center, Yao Ming, fizzled over the past couple of years.
After reading Brook Larmer’s, “Operation Yao”, the strategy to launch the brand of Yao Ming seemed to be set […]

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