The IronDog Chronicles

Where did time go?…
We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth.  The fact is that despite Mike’s retirement for the past seven years, we’re still mesmerized by the ‘win’ image that the brand represents.
How powerful is the […]

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Put a ‘S’ on your chest, and see what sticks…
Here’s a thumbs-up from Air Tran for developing a solid partnership to combat the lock that Southwest Airlines has placed around the NBA marketing partnerships.  This past week Air Tran signed Dwight Howard as a premier endorser.

Howard who will be featured in radio spots, online
advertising and […]

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Who says boxing is dead these days…

Good to see that the Manny Pacquiao/Miguel Cotto fight in Las Vegas tomorrow night has created a lot of post-mortem hype for the so-called dying sport.  Now, if only the fans who downplay boxing’s populartiy would just go to the markets where the sport thrives.
Well, here’s kudos to Tecate […]

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Here’s to the blogging sneakerheads getting their due…
With sneaker blogs falling under the mainstream publishing umbrellas of late, marketers are reaching out to sneaker bloggers and other urban culture aficionadoes to push wares and other products for influence and sway.  Good to see that the marketing trade rags are preaching to the massess that bloggers […]

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Here’s a thumbs-up for solid ad-work from the three stripes…

This blogga has been a fan of emphasizing the messages and insights surrounding the concept of ‘team’ in basketball marketing campaigns which is why I’m giving a thumbs-up for Adidas’s new ‘Brotherhood’ campaign.  Check out the new campaigns here from AdidasBasketball.com.
I’m not just saying this because […]

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Bringing it barefoot…Zola Budd style…
I knew that Vibram, the famous Italian manufacturer of sole shad picked up speed with the promotion of barefoot running over the past two years with their Vibram Five Finger shoes.
The five finger shoes have been flying high with a lot of buzz with funky footwear heads, runners, and people who […]

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The concept of branding has been leaning toward two-way communication over the past decade…
That type of talk isn’t hot off-the-press news. However, we can say that the online marketing has been driving innovative ways toward that concept over the past decade. Promoting brands through interactive services and online communication tools are […]

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For all of the stealth creative endeavors that the world’s best marketer has done, I have to pull a bone from the bowl on this one…
As a big reader of the Chicago Tribune, I uncovered this sticky one from Juile Deardorff’s blog “Julie’s Health Club.”
Nike in the first year of the sponsored training program […]

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Here’s a news flash for you…
If you’re in the ‘riser’ student section for tonight’s UNC vs. Florida State game, get in there early. Nike has a special treat for our Senior Night tonight.
In order to celebrate the re-release of the Dunk line and the ‘Be True’ campaign, Nike will be giving out highly limited […]

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Whatever you do ‘Be True’…
The ‘Be True’ slogan was the message that etched into my thoughts this summer while working for Nike on the re-release of the Nike Dunk Collection for 2008.  Nike assembled a great team for developing the concepts for the Dunk story and I was more than happy to grab a few […]

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