The IronDog Chronicles

Choice Words from Bret Dougherty

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Entries Tagged as 'Footwear Industry'

NC Sneaker Summit

April 23rd, 2008 · No Comments

I knew the grip-heads were in the Carolinas…
Well, the heads seemed to be emerging from the cracks in the red clay, and they’ll be out at the North Carolina Fairgrounds for the 1st Annual North Carolina Sneaker Summit this Saturday, April 26th.
The show should be a good one.  The cool thing is that they have […]

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Tags: Footwear Industry

“Be True” in the Hill

March 4th, 2008 · No Comments

Here’s a news flash for you…
If you’re in the ‘riser’ student section for tonight’s UNC vs. Florida State game, get in there early. Nike has a special treat for our Senior Night tonight.
In order to celebrate the re-release of the Dunk line and the ‘Be True’ campaign, Nike will be giving out highly limited […]

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Tags: Branding · Nike · Sports Marketing · UNC Basketball · Footwear Industry

Vael Project Interview

March 4th, 2008 · No Comments

Last week we had a few uncovered a few tips on The Vael Project. So, we dug a little deeper for you…
Last Friday, I got on the hardline, and interviewed Vael Project founder and designer, Coleman Horn. Check out the interview here.
We touched upon the new designs of the Vael Project, the peaks […]

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Tags: Footwear Industry

Hidden Vael

February 26th, 2008 · No Comments

Look what goodies have been uncovered…
And this is some confidential product…So, keep this on the low.
Yet, what am I saying? Already the hype is out on this line of shoes, Vael Project, from my man, Coleman Horn, of Santa Barbara. As the one of the founders of Medium shoes, the guy brings a […]

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Tags: Footwear Industry

Nike “Be True”: City Release

February 15th, 2008 · No Comments

Whatever you do ‘Be True’…
The ‘Be True’ slogan was the message that etched into my thoughts this summer while working for Nike on the re-release of the Nike Dunk Collection for 2008.  Nike assembled a great team for developing the concepts for the Dunk story and I was more than happy to grab a few […]

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Tags: Branding · Nike · Sports Marketing · Basketball · Footwear Industry

Happy 100

February 8th, 2008 · No Comments

Happy 100 to an American icon…Converse.
Yes, I’m still bitter that the Chuck is no longer produced in North Carolina, but how can you be sore at the company that has brought so many American icon to the floors and pavement?
Well, the Nike owned North Andover company is coming out with a full global ad campaign […]

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Tags: Marketing · Sports Marketing · Basketball · Footwear Industry · Advertising

Future Soles

January 28th, 2008 · No Comments

Don’t throw away those scribbles…
And don’t pay attention to those snickers either. Because…Yes! Those scribbles and etchings of future sneaks or shoes that you keep drafting in your notebook are valued.
Check out Nike’s Future Sole contest. The contest is for 14-19 year-olds, and you can submit your design by April 1, 2008 […]

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Tags: Nike · Footwear Industry

Check Out Time?

January 11th, 2008 · No Comments

The 23rd…Damn, how smooth…But is this the end for the ‘Black Cat’ mobile?!!…Stay tuned.

Yes, the Air Jordan XXIII is out and raging among sneakerheads in cyberspace and the wait in on for the 23 ‘chosen’ retailers who will carry the shoe.
However, what is surprising to hear is the debate over whether or not the […]

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Tags: Branding · Nike · Sports Marketing · Basketball · Footwear Industry

Nike Running Makeover REDUX

December 21st, 2007 · No Comments

Great comments add so much to a blog…
Which is why I thank my man, Rory, from Utah, who left this comment upon last week’s “Nike Makeover” post.
“Being that the “Hardcore Skaters” and “Specialty Runners” appear to have the same gripes about the brand. The Nike SB world makes the claim that the SB line is […]

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Tags: Marketing · Sports Marketing · Chapel Hill, NC · Footwear Industry · Advertising

Nike Running Makeover

December 10th, 2007 · 1 Comment

Maybe I’m spending too much time at Fleet Feet these days…
Yet, I’m stunned at the amount of runners who swear against Nike Running shoes at specialty running stores like Fleet Feet. Well, the WSJ proclaimed Nike’s new brand-building strategy Thursday, and we’ll see how the Nike Running ship turns with their new marketing and […]

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Tags: Sports Marketing · Footwear Industry · Advertising