The IronDog Chronicles

Where did time go?…
We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth.  The fact is that despite Mike’s retirement for the past seven years, we’re still mesmerized by the ‘win’ image that the brand represents.
How powerful is the […]

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Here’s to the blogging sneakerheads getting their due…
With sneaker blogs falling under the mainstream publishing umbrellas of late, marketers are reaching out to sneaker bloggers and other urban culture aficionadoes to push wares and other products for influence and sway.  Good to see that the marketing trade rags are preaching to the massess that bloggers […]

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Here’s a thumbs-up for solid ad-work from the three stripes…

This blogga has been a fan of emphasizing the messages and insights surrounding the concept of ‘team’ in basketball marketing campaigns which is why I’m giving a thumbs-up for Adidas’s new ‘Brotherhood’ campaign.  Check out the new campaigns here from AdidasBasketball.com.
I’m not just saying this because […]

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People are on their toes…
I received a couple of emails and comments from the Vibram barefoot running post listed below.
Well, here’s more information on the barefoot craze from the famed ‘Roving Runner’ of the NYTimes.  Check out the article and video here from NYTimes writer, Brian Fidelman.
Fidelman interviewed Christopher McDougall, the insightful author of […]

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Bringing it barefoot…Zola Budd style…
I knew that Vibram, the famous Italian manufacturer of sole shad picked up speed with the promotion of barefoot running over the past two years with their Vibram Five Finger shoes.
The five finger shoes have been flying high with a lot of buzz with funky footwear heads, runners, and people who […]

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Here are some juicy flavors for you…
My favorite time for shoes is unquestionably the running styles that emerged from ’70s.  The color, the simplicity, the funk…It’s all there.  Despite the lack of technology, in terms of simplicity, you have to respect the game.
Which is why I’m highly impressed to see SneakerFreaker bring back the beat […]

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The colors of ‘77…Why did we make the funk combo of simplicity and fresh colors so complex…?
After catching this post on “Sneaker Freaker,” I wanted to pass along this release to you. Who knows?..The funk and circumstance of the late ’70s is still ablaze with this collaboration from Vans and ClassicKicks in New York […]

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The concept of branding has been leaning toward two-way communication over the past decade…
That type of talk isn’t hot off-the-press news. However, we can say that the online marketing has been driving innovative ways toward that concept over the past decade. Promoting brands through interactive services and online communication tools are […]

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For all of the stealth creative endeavors that the world’s best marketer has done, I have to pull a bone from the bowl on this one…
As a big reader of the Chicago Tribune, I uncovered this sticky one from Juile Deardorff’s blog “Julie’s Health Club.”
Nike in the first year of the sponsored training program […]

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I knew the grip-heads were in the Carolinas…
Well, the heads seemed to be emerging from the cracks in the red clay, and they’ll be out at the North Carolina Fairgrounds for the 1st Annual North Carolina Sneaker Summit this Saturday, April 26th.
The show should be a good one.  The cool thing is that they have […]

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